Simpson and Welch Leads Bipartisan Effort to Stop the Illegal Branding of ‘Fake Milk’ as Real Milk
Demands FDA investigation and enforcement action against manufacturers
Washington, December 16, 2016
Idaho Congressman Mike Simpson (R-ID) and Congressman Peter Welch (D-VT ) along with 30 other members of Congress, today urged the U.S. Food and Drug Administration (FDA) to exercise its legal authority to investigate and take action against the manufacturers of products they falsely claim to be milk.
Dairy farmers continue to be buffeted by extreme financial hardships. Since 2014, milk prices have plunged 40 percent. During that same time, there has been a surge in the mislabeling of imitation “milk” products, including beverages produced from almond, soy, and rice.
In a bipartisan letter to the FDA, the coalition objected to the mislabeling of imitation plant-based products that do not have the unique attributes and nutritional value of milk, yet are marketed as milk.
“While consumers are entitled to choose imitation products, it is misleading and illegal for manufacturers of these items to profit from the “milk” name,” said the members. “These products should be allowed on the market only when accurately labeled. We urge FDA to enforce this matter by requiring plant-based products to adopt a more appropriate name that does not include the word ‘milk’.”
“While imitation may be the sincerest form of flattery; dairy imitators do not naturally provide the same level of nutrition to the people buying them as milk does,” President and CEO of International Dairy Foods Association Michael Dykes said. “Non-dairy beverages can mislead people into thinking that these products are comparable replacements for milk when in fact most are nutritionally inferior.”
“You haven’t ‘got milk’ if it comes from a seed, nut or bean,” said Jim Mulhern, president and CEO of National Milk Producers Federation. “In the many years since we first raised concerns about the misbranding of these products, we’ve seen an explosion of imitators attaching the word ‘milk’ to everything from hemp to peas to algae. We don’t need new regulations on this issue, we just need FDA to enforce those that have been on the books for years.”